WE GOT TIRED OF CHASING BALLS.

OEFEN started with a very sophisticated business strategy:

This is annoying. There has to be a better way.

During pickleball practice, we were spending far too much time retrieving balls that had rolled across the court instead of actually hitting them.

So we built something.

Then we rebuilt it.

Then we tested it.

Then we probably chased a few more balls.

Eventually, the Original OEFEN Separator was born.

OEFEN comes from the Dutch word “oefen” — practice.

Because that’s ultimately what we’re here for.

Practice wins.